Director, Global Content & Strategy Lead - Evinova

Job Title: Director, Global Content & Strategy Lead - Evinova
Location: Toronto, ON

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe. 

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Are you ready to be part of the future of healthcare? Can you think big, be bold, and harness the power of digital and AI to tackle longstanding life sciences challenges?  Then Evinova, a global health tech business might be for you!  

Transform patients’ lives through technology, data, and innovative ways of working. You’re disruptive, decisive, and transformative. Someone excited to use technology to improve patients’ health. We’re building a new Health-tech business – Evinova, a fully-owned subsidiary of AstraZeneca Group.

Evinova delivers market-leading digital health solutions that are science-based, evidence-led, and human experience-driven. Thoughtful risks and quick decisions come together to accelerate innovation across the life sciences sector. Be part of a diverse team that pushes the boundaries of science by digitally empowering a deeper understanding of the patients we’re helping. Launch pioneering digital solutions that improve the patients’ experience and deliver better health outcomes. Together, we have the opportunity to combine deep scientific expertise with digital and artificial intelligence to serve the wider healthcare community and create new standards across the sector. 

Introduction to Role:

The Global Content & Strategy Lead is responsible for developing and implementing comprehensive content strategies that drive brand positioning and support Evinova’s commercial business objectives. This role will oversee multi-format content creation and distribution and optimizing engagement through data-driven insights.

Accountabilities:

• Global Content Strategy & Alignment:
  Develop and implement global content strategies that align with commercial priorities and enhance Evinova’s brand positioning with external customers.
• Content Development & Innovation:
  Oversee the creation of multi-format content—including blogs, web copy, video, infographics, interactive media, paid media, speaking engagements, and digital assets—to increase relevance and impact.
• Editorial Planning & Campaign Management:
  Lead the planning and management of editorial calendars for global campaigns and ongoing content initiatives, ensuring timely delivery and consistency.
• Cross-functional Collaboration:
  Partner with product marketing, communications, and regional teams to ensure content supports go-to-market strategies and aligns with customer journey mapping.
• Channel Relationship Management:
  Cultivate and maintain relationships with channel partners, distributors, and platform providers to enhance content performance and audience growth.
• Performance Analysis & Optimization:
  Analyze performance metrics and audience insights to advise ongoing content strategy, channel selection, and optimization of content and campaigns.
• Engagement & ROI Assessment:
  Supervise and analyze content engagement metrics, conversion rates, and return on investment to guide strategic decisions and continuous improvement.
• Vendor & Agency Management:
  Oversee relationships with key channel partners, event producers and digital/web agencies, driving effective execution, alignment, and value delivery.

Essential Skills/Experience:

• Extensive experience in content strategy development and implementation within highly matrixed organizations.
• Proven track record managing multi-format content creation (written, video, interactive, paid media).
• Demonstrated ability to lead cross-functional teams and manage editorial content planning.
• Expertise in multi-channel content distribution and optimizing campaigns for global reach.
• Strong analytical skills in channel performance measurement and content engagement metrics.
• Experience managing partner relationships, vendor partnerships, and agencies.
• Excellent communication and collaboration skills across diverse teams

Desirable Skills/Experience:

• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or related field.
• Deep knowledge healthcare industry /health tech best practices in digital content and global brand positioning.
• Certification or advanced training in digital marketing, content strategy, or data analytics.
• Proficiency in employing business intelligence tools to inform content decisions and AI tools to increase productivity.
• Proven success in driving return on investment and continuous improvement for global content campaigns.

Where can I find out more?

• Learn more about Evinova www.evinova.com
• Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
• Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
• Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

• GTAA Top Employer Award for 10 years

• Top 100 Employers Award

• Canada’s Most Admired Corporate Culture

• Learn more about working with us in Canada

• View our YouTube channel

Why Evinova?

Evinova is a global health tech business, separate company part of the AstraZeneca group. Together, we can accelerate the delivery of life-changing medicines, improve the design and delivery of clinical trials for better patient experiences and outcomes, and think more holistically about patient care before, during, and after treatment.  We know that regulators, healthcare professionals, and care teams at clinical trial sites do not want a fragmented approach. They do not want a future where every pharmaceutical company provides its own, different digital solutions. They want solutions that work across the sector, simplify their workload, and benefit patients broadly. By bringing our solutions to the wider life sciences community, we can help build more unified approaches to how we all develop and deploy digital technologies, better serving our teams, physicians, and ultimately patients.  Evinova represents a unique opportunity to deliver meaningful outcomes with digital and AI to serve the wider healthcare community and create new standards for the sector.  Join us on our journey of building a new kind of health tech business to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together. Interested? Come and join our journey.

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com.

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AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.